Published on กุมภาพันธ์ 15th, 2016 | by Divali0
มาเลเซียเน้นแพ็คเกจทัวร์มุสลิมเจาะกลุ่มชาวไทย-มาเลย์ : MALAYSIA HIGHLIGHTED MUSLIM PACKAGE FOR THAI-MALAY VISITORS
MALAYSIA HIGHLIGHTED MUSLIM PACKAGE
FOR THAI-MALAY VISITORS
The Embassy of Malaysia together with Tourism Malaysia and Malaysia Airlines joined hands with The Foundation of Islamic Centre of Thailand to promote
“Unseen Malaysia Muslim Package” during the press briefing on Thai-Malay Cultural Diversity at The Foundation of Islamic Centre of Thailand’s office. The briefing offered an insightful knowledge on Muslim culture and lifestyle and integrated with tourism as a way to promote its cultural richness. Meanwhile it was a perfect platform for Malaysia to update its tourism products for Thai-Muslim travellers.
The packages were created and offered by three local travel agents – Sunmoon Tour, Premier World Travel and Siam Corner Travel.
“To strengthen Thai-Malay relationship as well as to support the establishment of ASEAN Economic Community (AEC), we came up with the idea to promote the Muslim package with aim to get the Thai-Malay tourists to learn more on Muslim way of life. With Islam as the official religion and with over 60% of the population devout Muslims, Malaysia has the potential to be the preferred Muslim-oriented and Halal destination for tourists.” said Mr. Samart Malulim, President of The Foundation of Islamic Centre of Thailand.
The briefing was attended by more than twenty Muslim media to promote Malaysia as a prime Muslim-friendly destination. Malaysia not only topped the list of all OIC (Organisation of Islamic Cooperation) destinations, but also ranked first among 100 destinations, based on a report by the MasterCard-Crescent Rating Global Muslim Travel Index for 2015 (GMTI).
In fact, the high volume of Thai visitors to Malaysia, especially overland, outlines the importance of Thailand to Malaysia particularly for tourism. According to the Department of Tourism, Ministry of Sports and Tourism Thailand, over 1.3 million Thai nationals predominantly from southern provinces entered Malaysia across land borders. This high volume of visitors in turn would become genuine tourists.
“The Muslim packages are one of the products that can be promoted extensively. The population in the southern region is mainly Muslims. The close proximity enables the Muslim community here to travel to Malaysia overland with ease; as most hotels and restaurants offer Halal food, and prayer rooms such as surau or masjid are readily available throughout the country.” said Mr. Sulaiman Suip, Director of Tourism Malaysia Thailand & Myanmar.
This year Malaysia continues the Malaysia Truly Asia campaign with intent to give visitors a magical holiday experience with special emphasis on Malaysia’s multicultural society. The campaign targets to receive 30.5 million tourist arrivals and RM103 billion in tourist receipts. As for the Thai market, Tourism Malaysia has set a target of 1.7 million Thai tourists to visit the country in 2016.
Among other dignitaries who attended the press briefing were Mr. Anumat Amat, Member of the National Legislative Assembly and Ms. Nareerat Keingpardu, Representative from Malaysia Airlines.
MALAYSIA TOURISM PROMOTION BOARD OR TOURISM MALAYSIA is an agency under the Ministry of Tourism & Culture, Malaysia. Tourism Malaysia focuses on the specific task of promoting Malaysia at all levels. Since its inception, Tourism Malaysia has grown by leaps and bounds and it has emerged as a major player in the international tourism scene. In 2014, Malaysia registered 27.4 million tourist arrivals and RM72 billion in receipts, making tourism its second largest foreign exchange earner.Malaysia celebrated its fourth VISIT MALAYSIA YEAR (VMY) in 2014 with the theme “Celebrating 1Malaysia Truly Asia”. The promotion of the country continued with the MALAYSIA YEAR OF FESTIVALS (MyFEST) campaign in 2015 with the theme “Endless Celebrations” emphasising the various festivals celebrated by its multicultural society. Both campaigns are key drivers towards achieving the country’s target of 36 million tourist arrivals and RM168 billion in receipts by 2020, as outlined in the Tourism NKEA (National Key Economic Area).
Through the Tourism NKEA, collaborative efforts between the Ministry of Tourism and Culture, other Government agencies and the private sector have been enhanced to help secure Malaysia’s position as a leading tourist destination. The targets set under the Tourism NKEA will be achieved through the implementation of twelve Entry Point Projects (EPPs) clustered under five themes: Affordable Luxury; Nature Adventure; Family Fun; Events, Entertainment, Spa and Sports; and Business Tourism.
Public Relations For Tourism Malaysia Thailand & Myanmar:
Natthineethiti Phinyapincha (Ms),
Tel: +6692 339 0819